Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand…

Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more…

Today’s world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with…

  We all know that branding is a vital part of building a successful online business. Cohesive, modern branding helps…